Geetha Solaraj started Crimson House of Style in 2009. Crimson rapidly became one of Chennai’s most important fashion destinations and grew quickly. Geetha Solaraj is credited with discovering new talents. Her talent for spotting future fashion super stars is applauded and she credits her instinct in picking the next big stars.

Crimson continues to offer pieces that have been individually handpicked from designers. "We buy only pieces we like, we edit tremendously. It's all about quality and individuality. It's all a concept." Says Geetha.

Crimson offers a special personal service and the ultimate shopping experience for clothing and accessories for men and women under one roof. Crimson focus is targeted at the sophisticated, cutting edge market.